The new CLA represents a particularly expressive and challenging interpretation of pioneering Mercedes-Benz Design. The four-door coupé is a clear statement of avantgarde, sporty influences in the executive segment.
The charismatic single-louvre grille and optional diamond radiator grille will excite you right from the start. The roof line - so typical of a coupé - and the high beltline, together with two accentuated side muscles, result in a streamlined silhouette. These, together with other measures, give the new CLA wind resistance properties that are unique in series production vehicles; and a perfect shape.
The sporty character of the exterior is carried over into the vehicle interior through the striking horizontal line. The continuance of design elements such as the dynamic side line in the door panelling creates a link between the exterior and interior. High-quality materials worked on with care and craftsmanship ensure that this vehicle meets the most exacting definitions for an outstanding coupé.
The CLA can be enhanced on both the inside and the outside with attractive equipment lines. The optional Urban and AMG Line design and equipment lines represent the first level in individualisation options. The second level is formed by the three optional design packages Night package, Exclusive package and AMG Exclusive package.
The exterior – a form far from conformist
No sooner has the new CLA attracted your attention than it breaks the established visual conventions. Its design brings a new, expressive dimension to the dynamic coupé shape:
the sides are taut, the powerful haunches low-slung. Not everyone will pick up the avantgarde details, but those who do will appreciate that it is by deliberately setting itself apart that this Mercedes defines its distinctive identity. It is, after all, the deviations from the norm, the unexpected and the surprising that catch the eye by challenging it.At first sight.
The interior – as if moulded
A refusal to yield to uniformity is the defining characteristic of the new CLA, as reflected by the interior with its unconventional counterpoints.
The dynamic air nozzles are inspired by the shape of a jet engine while the dashboard, with its twin-tube instrument cluster, has the distinct look and feel of a sports car thanks to its silver-coloured dials and red needle inlays. The large, free-standing display draws admiring glances, too; and the steering wheel with distinctive 3-spoke design and the 12 function buttons make it clear you're in full control even while the car is at a standstill.
And as soon as you've taken your place in the sports seats that echo the racy look of the instrument panel controls, you'll get the sense that this interior is just urging you on - to start up the engine.
Mark Fetherston CLA exterior designer
The new CLA is the result of an innovative and fresh design concept from Mercedes-Benz. Thanks to our new design idiom, we have succeeded in combining an expressive body shape with a roofline typical of a coupé. The result is a milestone in modern vehicle aerodynamics: Smooth, flowing surfaces and lines so typical for Mercedes-Benz give expression to the sporty spirit of this new four-door coupé.